5 Under £50
COS
Okay, can we talk about COS for a second? Because I don’t know what’s happened over there, but the new-in right now is doing things to me. It’s like they’ve quietly cracked the formula, the cut of a Toteme, the restraint of The Row, but with price tags that don’t make you do that little intake of breath.
And the under-£50 edit is strong. Proper investment-piece energy from things that cost less than the weekly Big Shop. Linen that doesn’t look like a sack. Cottons with actual weight. A vest-top situation I genuinely cannot stop thinking about.
So this week’s five are all COS - and I promise, not a single boring basic in the bunch. Let’s get into it.

