Hello and welcome to something new…
My name is Angie Smith and I’ve spent over 20 years dressing celebrities and consulting for global fashion brands - and now I’m ready to dress you!
WHY SUBSTACK - WHY NOW ?
I visited London for the first time in 4 years last week and was really excited to check out some of my old shopping haunts. I walked into one of the world’s biggest department stores and was shocked and over-whelmed. I couldn’t actually believe how much fashion for fashion’s sake was being shoved down my throat. Don’t get me wrong I love fashion, I will spend hours pouring over the catwalk shows when they go up online but I view this as inspiration for my work as a stylist and not a shopping excursion. I want to simplify the shopping process and create an engaged community whilst I’m at it. Also after years of creating content and my Edit for fun (most of these were created during ‘nap-time’ thank you baby Dusty) I’m now at the stage where I am getting busier with my day job but I want to keep up my Edit so by charging a small subscription fee will mean that it’s now also part of my job-job.
WHAT IS ANGIE’S EDIT?
Angie’s EDIT is a carefully curated selection of items that I will bring together every week especially for you. I comb through literally hundreds of fashion pieces every single week, deciding which timeless pieces will suit the majority of people. I’m not going to promise that they will always be brand new stock because I find every website a little different to navigate and some of the best gems might not always pop up in new-in, but just leave that up to me. In fact, think of it as us going shopping together to the world’s largest department store, except this time you get to sit down with a coffee / glass of wine and people watch, whilst I search for the best bits and display them to you in your generously sized, very comfortable virtual changing room. I want to make shopping as easy as possible: no noise, no fast fashion, just great clothes that you’ll wear lots and feel happy in.
WHAT I’M OFFERING…
FREE SUBSCRIBERS
If you become a free subscriber you will get access to my weekly edit. This will be a weekly 20-piece style round-up which drops at Friday 5pm (UK time). As a free subscriber, you will receive the first three absolutely essential items on the list. However, if you want more than this then you might want to consider upgrading to a paid subscription….
PAID SUBSCRIBERS- £6 a month/£65 a year
This is where it gets a lot more involved. Paid subscribers will receive:
The FULL weekly shopping edit of 20 essential pieces. These are what has caught my eye this week, gleaned mostly from the ‘new-in’ sections of virtually every fashion website.
A monthly LIVE Q&A with me. I’m thinking the last Thursday of the month if that works with everyone, time tbc as I’m Sydney based and most of you are in the UK. But we’ll work this out and I will try and keep as many people as happy as possible.
My life-in-style as a mum, all the items that I can’t live without and feel the need to share through my outfit posts tat you won’t find anywhere else. This is my real wardrobe.
Styling tips - Not sure on the format yet, possibly videos, would love to know what you all think would work best ?
Finally, I’m offering something completely new and exciting…
FOUNDING MEMBERSHIP -£250 A YEAR
Founding members will get something really special; something I have never done before: a live personally styling session with me. As part of your Founding Membership you will get a 30-minute wardrobe consultation with me where we can talk about your style (or anything else you want to chat about) and I can guide you through the best items and ideas for you and your lifestyle. Until now I have only ever done this with my celebrity clients and occasionally very close friends. It’s going to be so exciting and be a chance for me to get to know some of you much better. (I should warn you however that I am only offering a very limited number of original founding memberships, so if this sounds like the thing for you, now would be the time to sign up)
Join me every Friday at 5pm for your weekly round up of what’s caught my eye that week. See you in your inbox and, if you think someone you know should join in the fun please feel free to share this with them.
